I designed this white label sales brochure PDF that visually displays the home plan choices selected by the home buyer. This PDF was included in most home construction contracts closed through Higharc, resulting in the sale of hundreds of new homes across America.
my role
Product Designer
Duration
4 weeks
THE TEAM
1 Product Manager
1 Product Designer
2 Engineers
PRocesses
Visual Design
Print Design
UX Flows
Content Design
Wireframing
Design Specs
Launch and QA Testing
How do we increase customer confidence during the home buying process?
My work on Sales Brochures UX
After Customers and Sales Agents configure a home, they can download a lot-specific Sales Brochure with the options they’ve selected for that home.
SOLUTIONS
Designed a UX flow and sales brochure design template that can be populated with dynamic content based on home plan and lot specifications.
Created a white label sales brochure PDF that can be sent to prospective customers.
PRODUCT IMPACT
Sales brochures increased customer confidence in their home design selections.
Sales agents include these customized brochures in sales contracts with customers to finalize the sale of hundreds of homes configured on Higharc.
